Tag: Digger

  • Digger, The Avalanches and Absurd Advertising

    Sydney Sweeney Novig ad in downtown Los Angeles (Photo: Liz Ohanesian)
    It’s totally not gambling. Not at all. (Pic: Liz O.)

    Sydney Sweeney and her football boobs flash across a digital billboard advertising something that’s totally not a gambling site across the street from the arena where the Lakers, Kings and Sparks all play. We had just seen Digger at the L.A. Live Regal, a weekday afternoon screening to a crowd of, maybe, 10 people. The movie skewers corporate America to the extent that you might leave thinking that its status as a box office bomb is a part of a conspiracy.

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