In 1990, “Coyote vs. ACME,” a satirical essay by Ian Frazier,first appeared in The New Yorker. Written as an opening statement in Wile E. Coyote’s case against the fictional ACME, the essay documents injuries the cartoon predator suffered as a result of using the corporation’s shoddy products while relentlessly pursuing Road Runner in vain. More than 30 years later, right around the time that the word “enshittification” entered our lexicon, Coyote vs. ACME was adapted as a live-action animated feature with an expanded plot digging into corporate conspiracy and an overarching theme that the system is designed to keep the little guy locked into failure. Then the studio shelved the film as a “tax write-off.”
But, a lot of people wouldn’t shut up about Coyote vs. ACME, so, almost three years after it was nearly killed, the movie finally opened on the big screen. I saw it last week and am writing to urge you now to see Coyote vs. ACME while it’s still in theaters, not so much because of the story behind the film, but because of the story in it.
The premise of the film is that Wile E. Coyote decides to sue ACME because he keeps getting injured using their products. He goes to an attorney, Kevin Avery (Will Forte), who prefers to settle cases instead of having to go up against slick, corporate attorneys in court. But, after Mr. Coyote tears up a settlement offer, that’s what happens. Then, Coyote’s team catches wind of something called the Sisyphus Project.
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