There’s a Mercedes in the middle of the “Transmission: L.A.” exhibition at Geffen Contemporary at MOCA. I didn’t take a photo, but it’s there, and if you have stopped by the event, then you likely saw it too.
Consider the car product placement. “Transmission: L.A.” is part of Mercedes-Benz’s Avant/Garde Diaries project, essentially, a series of cool events and artist spotlights funded by a car company.
In my younger days, I would have scoffed at this with typical indie snob superiority. It took a while for me to understand one of the greatest truths of the world. No good idea will get off the ground without money. If corporations want to put up the money for people doing awesome, creative things, then it’s good for artists and it’s good for us.
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